Looking Ahead
Benefits leaders are balancing many priorities, including enhancing workplace culture, compliance, and serving their employees, and need their financial institution to serve as a partner to help them meet their goals.
To gain and retrain commercial customers, and increase deposits in 2025, financial institutions must consider an HSA solution that enables them to:
- Meet their commercial customers' growing demand for solutions that ease employee financial stress and capture new and existing HSA business.
- Help their customers address their core challenges and pain points by offering their customers an HSA that integrates with their current administration and payroll solutions, supports employee benefits education and adoption, and offers knowledgeable, responsive customer service.
- Keep the HSA core deposits, fixed-fee revenue, and interchange revenue, so that the HSA offering is a driver of profit, not a loss leader.
Work with the right HSA partner
Lively is the HSA provider that gets it right. We are a HSA trusted partner of leading financial institutions and enable them to bring a best-in-class HSA to their customers.
Our team has years of experience assisting financial institutions like yours to offer a profitable HSA with an outstanding customer experience and easy-to-use technology and we look forward to working together.
When you partner with Lively, you hold the HSA deposits and we take care of the rest.
average employer retention rate.
higher customer satisfaction than the industry average.
Based on Net Promoter Score (NPS). NPS is a widely used metric that measures customer satisfaction. Lively's NPS score is three times higher than the industry average of 16-34.
higher account balances than the industry average.
Lively's average funded account balance was $4,885 compared to the industry average of $4,177.
When you offer your customers a co-branded Lively HSA, you are offering them a relationship with a trusted partner.
Lively is designed to meet the needs of our financial institution partners, their commercial customers, and their employees.
We offer:
- Innovative features and advanced technology built in house that make our account dashboards and mobile app easy to use, enabling better enrollment, contribution capture, retention, and deposit growth.
- Outstanding, knowledgeable customer service who are hired in house, with customer satisfaction nearly three-times the industry average.
- HSA administration, tax reporting, risk and compliance coverage.
- HSA customer education that leads to higher balances and utilization.
- Co-branded debit cards and debit card support.
- Sales enablement, marketing support, staff training, a dedicated partner success team, and ready-made materials that help you raise awareness and generate leads about your co-branded HSA product.
Lively suite of benefits also includes Flexible Spending Accounts (FSAs), Health Reimbursement Arrangements (HRAs), and Lifestyle Spending Accounts (LSAs) to ensure you have the ability to offer the benefit solutions your commercial relationships are seeking.