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81% of companies are adding or improving benefits this year.

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Employers are looking to brokers and consultants to help them offer benefits that employees want and will actually use in order to attract and retain employees. Positioning yourself as a trusted advisor can help secure your clients and grow your business.

of Americans rank healthcare coverage as the most important workplace benefit.

of organizations are adding or improving benefits to support employee recruiting and retention.

of HR leaders feel that offering competitive financial benefits, and matching, is more important for attracting and retaining employees than it was a year ago.

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What your clients need now.

For robust recommendations about working with your clients this year, read Lively’s Employee Benefits Pulse Check report. Access insights from over 250 HR leaders about the benefits that make an impact for employee attraction and retention, the key stressors on benefits leaders minds and what they need from their benefits providers in order to combat them in 2025.

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HSAs that have an impact.

Lively’s sixth annual look at Health Savings Account saving, spending, and investing and what it means for brokers, consultants, and employers when considering how to offer a flexible, competitive, and cost-effective benefits package.

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