80% of benefits leaders feel that offering competitive financial benefits is more important than a year ago.
Rising costs, an uncertain election year, and finding the right benefits partner are top of mind for your commercial customers as they plan for the year ahead. Helping your customers meet these challenges will make a meaningful impact for your institution and your business in 2025. Lively created this report to help financial institutions gain and retain commercial customers by highlighting what’s at the top of benefit leaders’ minds as they plan for next year. It outlines how financial institutions can serve them better and enable them to keep up with shifting employee expectations and marketplace demands. In partnership with CITE research, we anonymously surveyed 250 benefits leaders across the United States and multiple industries, with a focus on companies with over 500 employees. This report captures key data around employee benefits, financial health, and what benefits leaders expect from a financial institution partner. The report identifies the key stressors on benefits leaders' minds and what they need from their financial institutions in order to combat them, including:
- The rising cost of health insurance and employee financial stress.
- How companies are using financial benefits, such as Health Savings Accounts, to combat this stress.
- How financial institutions can be a “one stop shop” for benefits and banking in order to support their commercial customers and increase deposits and retention.
- How financial institutions can take a leadership role in cultivating financial wellness and financial literacy for the employees of their commercial customers.
This report provides financial institutions with key data, insights, and action items that they can use to strengthen and expand their relationships with commercial customers and increase deposits in 2025.